The Experience™ Difference

Experience™ truly is the "evolution in hair care."

Founded by Frank Petrella in 2007, Experience was forged from Frank's many years of experience in the hair care industry.

As an owner of a number of professional hair salons and a certified trainer of hairstyling, Frank's daily interaction with clients, stylists, distributors and sales reps identified the need for a new type of specialized hair care product.

Organic, Certified Vegan

In developing the Experience™ haircare line, Frank had two main concerns...

First, create a superlative quality product line that delivered. Too many of Frank's own clients were tired of spending a premium price for products that did not perform well.

Second, deliver an organic, certified vegan product that had minimal impact on both the environment, and to his clients.

As a father of five children, Frank felt that he had a responsibility to ensure the future of the planet, as well as to the health the safety of his clients.

Free Of Harsh and Potentially Dangerous Chemicals

Most people are not aware that many of the hair care products on the market today contain highly suspicious ingredients linked to health concerns. For instance...

Many cosmetic raw materials are preserved with objectionable preservatives such as parabens and formaldehyde. Cosmetics that contain these raw materials are not required to list these preservatives on the label - only preservatives added by the manufacturer to the finished cosmetic product are required to be listed. Hence, many cosmetics on the market contain objectionable preservatives, and consumers need to be made aware of this!

Experience™ does not use any raw materials that are preserved with parabens and formaldehyde (also called formalin).

Recyclable, Sustainable Packaging

At Experience™, our packaging is almost as important as the ingredients we use to formulate our products. We use packaging that is not only recyclable, but is easier to recycle.

All our products are ergonomically packaged for simple use. We don't pucks or containers that are easily contaminated by dirt, dust, hair, or any other foreign matter.

Additionally, our containers are designed to dispense all the product, so there is very little or no wastage.

Sold By Professionals Only

Experience™ products cannot be purchased in large chain stores, but only at select professional salons across the country.

This ensures that only an educated stylist or salon representative can prescribe the Experience product that is right for you or your client.